When Consumers Are Highly Involved with the Purchase of an Expensive

question 9

Multiple Choice

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit ________.

• A) consumer capitalism
• B) complex buying behavior
• C) consumer ethnocentrism
• D) dissonance-reducing buying behavior
• E) variety-seeking buying behavior

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Definitions:

Comparative Advantage

The capability of a company, individual, or country to manufacture a product or offer a service with a reduced opportunity cost than competing entities.

Specialization

The process of focusing efforts and resources on a limited range of activities, goods, or services to gain efficiency or expertise.

Opportunity Cost

Declining the opportunity for potential benefits from a range of alternatives upon selecting one.

Cell Phones

Portable telecommunication devices that allow users to make voice calls and access various digital services over cellular networks.