A Company Sent a Trained Observer to Watch and Interact

question 92

Multiple Choice

A company sent a trained observer to watch and interact with consumers in their natural environments in order to gain deeper insights on consumer needs. This is an example of ________.

• A) viral marketing
• B) survey research
• C) ethnographic research
• D) experimental research
• E) niche marketing

---

Definitions:

Equivalent Units

A concept used in cost accounting to convert partially completed goods into the equivalent of fully completed units.

Materials

Refers to the substances or components that are used to manufacture or create a product.

First Processing Department

The initial stage or section in a manufacturing process where raw materials are first transformed into work-in-progress.

Total Cost Transferred

The combined cost of goods or services that is moved from one process or department to another within the same company.