________ Segmentation Divides Buyers into Segments Based on Their Knowledge

question 138

Multiple Choice

________ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

• A) Behavioral
• B) Psychographic
• C) Age and life cycle
• D) Gender
• E) Geographic

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Definitions:

2 × 4 ANOVA

A type of Analysis of Variance test that examines the effect of two independent variables, each with two and four levels respectively, on a dependent variable.

Gender

Social and cultural distinctions associated with being male, female, or non-binary, rather than biological differences.

Region of Residence

A demographic variable denoting the geographical area in which an individual lives.

Analysis of Variance

A collection of statistical models and their associated procedures which compare means by partitioning variance into components attributable to various sources of variability.