Examlex
What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?
Kano Model
A theory for product development and customer satisfaction developed by Noriaki Kano, which classifies customer preferences into five categories: Must-Be, One-Dimensional, Attractive, Indifferent, and Reverse.
Excitement Factors
Elements or features of a product or service designed to stimulate interest, enthusiasm, or excitement among consumers.
Customer Satisfaction
An assessment of the degree to which a company's products or services exceed or fulfill the anticipations of its customers.
Research And Development (R&D)
The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.
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