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What Strategy Should a Marketer Use Upon Learning That Consumers

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What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?


Definitions:

Kano Model

A theory for product development and customer satisfaction developed by Noriaki Kano, which classifies customer preferences into five categories: Must-Be, One-Dimensional, Attractive, Indifferent, and Reverse.

Excitement Factors

Elements or features of a product or service designed to stimulate interest, enthusiasm, or excitement among consumers.

Customer Satisfaction

An assessment of the degree to which a company's products or services exceed or fulfill the anticipations of its customers.

Research And Development (R&D)

The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

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