The Fourth Step in Gathering Insights into the Marketplace and Customers

question 145

Multiple Choice

The fourth step in gathering insights into the marketplace and customers is ________.

• A) assessing marketing information needs
• B) developing marketing information
• C) performing marketing research
• D) analyzing and using marketing information
• E) preparing reports for marketing management

---

Definitions:

Intellectual Property

Legal rights to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce.

Intellectual Work

Activities involving mental effort and creativity, such as research, analysis, and design, often producing intellectual property.

Public Information

Data or knowledge that is freely available to the public, not restricted by copyright or confidentiality agreements.

DDoS Attack

Short for Distributed Denial of Service Attack, a cyber-attack where multiple compromised computer systems attack a target, such as a server, website, or other network resource, and cause a denial of service for users of the targeted resource.