The Term Media Multitaskers Refers to ________

question 69

Multiple Choice

The term media multitaskers refers to ________.

• A) competing brands which use the same media vehicle
• B) people who absorb more than one medium at a time
• C) media planners who also head the creative department
• D) media planners who use more than one advertising medium
• E) ad agencies whose clients are competitors of each other

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Definitions:

Perception

The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.

Impression Management

The process by which individuals attempt to control the perceptions others have of them, often to appear more favorable or competent.

Active Listening

A communication technique wherein the listener fully concentrates, understands, responds, and then remembers what is being said.

Attribution

In psychology, the process by which individuals explain the causes of behavior and events; in organizational behavior, it relates to how people perceive the actions of others in the workplace.