How Can Firms That Use New Direct Marketing Technologies Avoid

question 102

Essay

How can firms that use new direct marketing technologies avoid backlash from consumers who view such marketing as an invasion of privacy?

---

Definitions:

Sharpe Measure

A metric used to assess the risk-adjusted return of an investment, comparing its excess returns to the volatility experienced.

Residual Standard Deviation

A statistical measure of the amount of variance in investment returns not explained by the beta in the Capital Asset Pricing Model (CAPM).

Geometric Average Return

Is the average rate of return of a set of values calculated using the products of the terms.

Arithmetic Return

The simple average of periodic returns of an investment over a specified time frame.