An Appeal That Attempts to Stir Up Either Negative or Positive

question 119

Multiple Choice

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

• A) rational
• B) structural
• C) emotional
• D) moral
• E) standard

---

Definitions:

Joy Rides

Short, informal car rides taken for pleasure, typically without a specific destination.

Hippocrates

An ancient Greek physician known as the "Father of Medicine," who emphasized the importance of observation and clinical practice in treatment.

Four Humors

An ancient and obsolete medical theory stating that human health and temperament are governed by four bodily fluids: blood, phlegm, black bile, and yellow bile.

Personality Disorders

A group of mental health conditions characterized by lasting patterns of thought, feeling, and behavior that are significantly different from societal expectations and cause distress or impaired functioning.