Describe the Four Major Steps in Media Selection

question 100

Essay

Describe the four major steps in media selection.

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Definitions:

Attributes

Characteristics, qualities, or properties that describe or identify something.

Equity Maintenance

Efforts or mechanisms aimed at preserving fairness and equality in relationships, groups, or societal distributions of resources.

Equality Matching

A type of reciprocity based on the idea of balance and fairness, where each participant receives equivalent value in a transaction or relationship.

Social Exchange

People often use a form of everyday economics when they weigh up costs and rewards before deciding what to do.