Which of the Following Is True with Regard to Personal

question 137

Multiple Choice

Which of the following is true with regard to personal selling?

• A) Personal selling entails personal presentations by a firm's sales force for the purpose of making sales and building customer relationships.
• B) Personal selling involves making personal requests to potential buyers to enter into short-term business relationships with firms.
• C) Personal selling distances the buyer from the seller and does not focus on building enduring relationships.
• D) An outside sales force is not involved in personal selling.
• E) Personal selling is a relatively new profession.

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Definitions:

Equity Method

An accounting technique used to record investments in other companies, where the investment is initially recorded at cost and adjusted thereafter for the proportionate share of profit or loss and dividends received.

Impairment Loss

A decrease in an asset's net carrying value that exceeds the future recoverable amount.

Fair Value

The sum received from selling an asset or paid to hand over a liability during a structured deal among participants in the market at the time of assessment.

Cost Method

An accounting technique used to value an investment, where the investment is recorded at its acquisition cost without adjustment for market changes.