You Receive a Report That 68 Percent of Your Target

question 116

Multiple Choice

You receive a report that 68 percent of your target market has been exposed to your ad campaign during a given period of time. Which of the following aspects of media selection is represented by this information?

• A) frequency
• B) reach
• C) impact
• D) engagement
• E) qualitative value

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Definitions:

Dopamine

A neurotransmitter in the brain that plays a key role in regulating mood, and motivation, and is linked to reward and pleasure systems.

Brain

The organ in the head of vertebrates responsible for thought, memory, emotion, touch, motor skills, vision, breathing, temperature, hunger, and every process that regulates our body.

Alternative Model

A different or non-traditional framework or theory that offers a variant perspective or solution to a problem or situation.

Pathological Personality Traits

Enduring, inflexible, and maladaptive patterns of thought, emotion, and behavior that deviate significantly from cultural expectations and cause distress or impairment.