When Is It Advisable to Predominantly Use Sales Promotions in a Promotion

question 18

Essay

When is it advisable to predominantly use sales promotions in a promotion mix?

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Definitions:

Acceptance

The act of receiving or consenting to something offered or proposed.

Caution Signals

Indicators or signs, either verbal or non-verbal, that suggest potential issues, objections, or resistance in a sales context.

Blocked Communication

A situation where communication is hindered or made ineffective due to barriers such as language, cultural differences, or interpersonal conflicts.

Buyer Acceptance

The stage at which a potential buyer agrees or decides to purchase a product or service.