While Traditional Mass Media Still Make Up a Majority of Today's

question 161

Multiple Choice

While traditional mass media still make up a majority of today's media mixes, companies have added digital, mobile, and social media that cost less, target more effectively, and ________.

• A) are quicker to create
• B) involve more departments in the company
• C) must be chosen carefully, since there are so many options
• D) engage consumers more fully
• E) are challenging to schedule

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Definitions:

Avoidance Conditioning

A type of learning in which an individual learns a behavior to avoid an unpleasant stimulus.

Negative Reinforcement

A behavioral concept in which the removal of an unfavorable outcome or stimulus increases the likelihood of a response occurring again in the future.

Positive Reinforcement

A strategy in behavior modification that involves the addition of a rewarding stimulus following a desired behavior.

Negative Punishment

A behavior modification technique where a desirable stimulus is removed after a behavior, with the aim of decreasing that behavior.