To Measure the ________ Effects of an Ad After It

question 59

Multiple Choice

To measure the ________ effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, attitude changes, and preference.

• A) sales
• B) profit
• C) communication
• D) continuity
• E) associativity

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Definitions:

Alcohol Use Disorders

A spectrum of issues arising from excessive alcohol use, ranging from mild to severe addiction.

Absorption

The psychological phenomenon of becoming fully immersed and engaged in an activity to the point of losing awareness of one's surroundings.

Metabolizes

The biochemical process by which organisms convert substances into energy and materials necessary for cellular function and growth.

Dopamine

Neurotransmitter in the brain, excess amounts of which have been thought to cause schizophrenia.