Changes to the Marketing Communications Model Include That Consumers Are

question 108

Multiple Choice

Changes to the marketing communications model include that consumers are changing and are better informed, that marketing strategies are changing and are moving from mass marketing, and that ________.

• A) manufacturing processes are becoming more efficient
• B) distribution of products worldwide is more feasible and cost-effective
• C) segmenting and targeting of consumers are more detailed than ever before
• D) digital technologies are changing the ways companies and customers communicate
• E) retailing is more competitive with more sources of products available for consumers

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Definitions:

Oxidation

A chemical reaction involving the loss of electrons or an increase in oxidation state by a molecule, atom, or ion.

Substance

A form of matter that has a specific chemical composition and distinct physical properties.

Electrons

Subatomic particles with a negative charge, found orbiting the nucleus of an atom, involved in chemical bonds and electrical conductivity.

Enthalpy

A thermodynamic quantity equivalent to the total heat content of a system, representing the amount of energy needed to create a system plus the work needed to make room for it in its environment.