Which of the Following Is Most Likely a Shortcoming of Advertising

question 138

Multiple Choice

Which of the following is most likely a shortcoming of advertising?

• A) It is the most expensive promotion tool.
• B) It cannot reach masses of geographically dispersed buyers.
• C) It is impersonal and lacks the direct persuasiveness of company salespeople.
• D) It cannot trigger quick sales.
• E) It cannot be used to build up a long-term image for a product.

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Definitions:

Marketing ROI

The return on investment from marketing activities, calculated by dividing the profit generated from marketing by the costs associated.

Measurement Technologies

Tools and systems used for determining the magnitude, quantity, or capacity of physical attributes or performance.

Marketing Spending

The total expenditure by a company on marketing activities, including advertising, promotions, and other strategies to increase sales.

Primary Target Market

The specific group of consumers identified by a business as its main focus for marketing efforts, based on shared characteristics or needs.