In Which of the Following Geographic Pricing Strategies Would Customers

question 150

Multiple Choice

In which of the following geographic pricing strategies would customers located close to the company pay the same amount as customers in distant locations?

• A) uniform-delivered pricing
• B) zone pricing
• C) FOB-origin pricing
• D) location-based pricing
• E) reference pricing

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Definitions:

Bundled Price

A pricing strategy where multiple products or services are sold together at a single, combined price, often at a discount to purchasing them separately.

Unit Price

The cost for a single unit of a product, service, or measure of quantity, used for price comparison and economic decision making.

Price Discriminate

The practice of selling the same product to different consumers at different prices based on their willingness to pay.

Cost-Justified

A determination that an expense, investment, or action is deemed reasonable or worthwhile based on its cost.