At Gina's Retail Stores, the Posted Policy Reads, "Without Our

question 28

Multiple Choice

At Gina's retail stores, the posted policy reads, "Without our customers, we don't exist." Gina and her staff aim to delight each customer, and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied. Gina and her staff strive to make every customer a repeat customer. It is most accurate to say that instead of focusing on each individual transaction, Gina and her staff put a priority on ________.

• A) managing partner relationships
• B) selling new products
• C) attracting "butterflies"
• D) converting "barnacles" to "strangers"
• E) capturing customer lifetime value

---

Definitions:

Lost Property

Items that have been unintentionally left by their owner at a place where they cannot be found.

Backpack

A portable container designed to be carried on one's back, typically secured with two straps over the shoulders.

Intangible Property

Assets that have no physical presence but have value, such as copyrights, trademarks, and patents.

Bank Accounts

Financial accounts maintained by individuals or businesses with a bank, allowing for the deposit and withdrawal of money and other financial transactions.