Following the Change in Consumer Values and Consumption Patterns After

question 104

Multiple Choice

Following the change in consumer values and consumption patterns after the Great Recession, marketers have changed their marketing strategies to emphasize the ________ of their products.

• A) image
• B) value
• C) durability
• D) safety
• E) uniqueness

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Definitions:

Merchandise Inventory

Refers to the goods a company intends to sell to customers that are purchased from suppliers or manufactured.

Accounts Payable

Accounts Payable is a liability account on a company's balance sheet representing money owed to creditors for goods and services purchased on credit.

Sales Price

The amount of money a buyer pays to a seller for the purchase of a good or service.

Accounts Receivable

Money owed to a company by its customers from the sale of products or services on credit.