According to the Elaboration Likelihood Model, the Central Route of Cognitive

question 134

Multiple Choice

According to the elaboration likelihood model, the central route of cognitive processing is preferred when motivational state is ______ and skills or knowledge needed to evaluate the message is ______.

• A) low, low
• B) low, high
• C) high, low
• D) high, high

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Definitions:

Desktop Publishing

The creation of documents using specialized software on a personal computer that combines text and graphics, intended for print or digital publication.

Camera-Ready Documents

Documents that are fully prepared, formatted, and ready to be printed or published without needing any additional modifications.

Communications

The process of transmitting, receiving, and processing information between entities or individuals through various modalities, including verbal, non-verbal, and written.

Speech-Recognition Software

Software that recognizes and interprets human speech, either one word at a time (discrete speech) or in a stream (continuous speech).