Which of the Following Statements Best Explains Why Idea Screening

question 164

Multiple Choice

Which of the following statements best explains why idea screening may be the most import step of new product development?

• A)It increases the number of ideas generated.
• B)Some potentially profitable ideas may be ill perceived by the idea screeners.
• C)Some ideas that will become market disasters may be originally viewed favourably by the idea screeners.
• D)It gives research and development team members an opportunity to gather consumer feedback.
• E)It saves the company money in product development costs by giving the green light to only the product ideas that are likely to be profitable.

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Definitions:

Utility Computing

A computing model where computing resources are provided as a metered service similar to utilities such as electricity.

On-demand

A service or product that is available for use or download at any time, immediately responding to consumer requirements.

SaaS

Software as a Service is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over the internet.

On-demand CRM

Customer Relationship Management software hosted on the cloud, allowing businesses to access their CRM tools over the internet on a pay-per-use or subscription basis.