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Using the PLC Concept to Develop Marketing Strategy Can Be

question 140

True/False

Using the PLC concept to develop marketing strategy can be problematic because strategy is both a cause and a result of the product's life cycle.


Definitions:

Novelty

The quality of being new, original, or unusual, often sparking interest, motivation, or attention in individuals.

Optimum Level

The most favorable amount or degree of something for the most effective results.

Arousal

A physiological and psychological state of being awake, alert, and engaged; often associated with motivation, attention, and readiness for activity.

Novelty

The quality of being new, original, or unusual.

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