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A Brand Is a Name,term,sign,________ or Design,or a Combination of These,intended

question 104

Short Answer

A brand is a name,term,sign,________ or design,or a combination of these,intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.


Definitions:

Setups

The process or cost of configuring machinery or equipment to change from producing one product to another.

Fixed Overhead Costs

Expenses that remain constant for a period of time irrespective of the level of outputs, like factory rent or salary of permanent employees.

High-low Method

A technique used in accounting to estimate fixed and variable costs based on the highest and lowest levels of activity.

Electrical Cost

The expenses associated with the consumption of electricity by a company or facility.

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