Your Current Assignment at York Foods Is to Find the Major

question 39

Multiple Choice

Your current assignment at York Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit and the major brands that deliver each benefit.What is this segmentation method called?

• A)benefits sought
• B)user status
• C)age and life-cycle
• D)psychographic
• E)demographic

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Definitions:

Sales Presentation

A pitch or demonstration given by a salesperson to a potential buyer, highlighting the benefits and features of a product or service.

Customer Profile

A detailed description of a business's ideal customer based on their demographics, preferences, and behaviors.

Self-Control

The ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses.

Difficult Trait

A characteristic or aspect of a person's behavior or personality that is challenging to deal with or overcome.