________ Segmentation Divides a Market into Groups According to Occasions

question 119

Short Answer

________ segmentation divides a market into groups according to occasions when buyers get the idea to buy,make a purchase or use a product.

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Definitions:

Imagination

The ability of the mind to be creative or resourceful, forming images or concepts of external objects not present to the senses.

Intelligence

The capacity for learning, understanding, and applying knowledge, as well as the ability to engage in abstract thinking and reasoning.

Job Interviews

A formal meeting in which a potential employer evaluates a job applicant's qualifications and suitability for a position.

Computer-Mediated Interviews

Interviews conducted using computers or online technology to facilitate communication between the interviewer and the interviewee.