To Be Useful,market Segments Must Be Measurable,accessible,________ and Actionable

question 83

Short Answer

To be useful,market segments must be measurable,accessible,________ and actionable.

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Definitions:

Quaker State

A brand known primarily for its line of motor oils and automobile-related products.

Philanthropic Marketing

Marketing strategies that involve charitable activities or donations as a means to promote a company’s brand or products while contributing to social causes.

Corporate Altruism

The practice of businesses voluntarily engaging in philanthropic activities and making decisions that benefit society as a whole, beyond what is required for profit maximization.

Cause Marketing

A type of corporate social responsibility, in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.