A Product's Position Is the Way the Product Is Defined

question 185

True/False

A product's position is the way the product is defined by the retailers who sell it to target markets.It is how the product is defined on important attributes-the place the product occupies in the retailers' minds relative to competing products.

Recognize the costs associated with holding too little or too much cash, and the role of money market instruments in liquidity management.

Learn the effects of environmental factors on float management.

Understand the calculations involved in determining net float and the implications for cash management.

Understand methods to decrease a firm’s collection time.