Of the Five Adopter Groups,the Cohort That Is Venturesome and Willing

question 6

Multiple Choice

Of the five adopter groups,the cohort that is venturesome and willing to try some risk is known as ________.

• A)innovators
• B)early adopters
• C)Gen Xers
• D)risk-takers
• E)early majority

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Definitions:

Capital

Resources or assets used in the production of goods and services, such as machinery, buildings, and equipment.

Resources

Inputs used in the production of goods and services, including labor, capital, land, and technology.

New Capital

Funds or equity obtained by a company for the purpose of furthering its business objectives, or the addition of assets.

Investment

The action or process of allocating resources, usually money, with the expectation of generating an income or profit.