________ Is the Systematic Collection and Analysis of Publicly Available

question 95

Multiple Choice

________ is the systematic collection and analysis of publicly available information about consumers,competitors and developments in the marketing environment.

• A)Marketing data
• B)Marketing intelligence
• C)Sales management
• D)Customer intelligence
• E)Competitive intelligence

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Definitions:

Fidelity

The degree of accuracy and exactness with which something is copied or reproduced, or loyalty and faithfulness to commitments and obligations.

Social Networking

The use of internet-based platforms to connect, share information, or interact with people who share similar interests, backgrounds, or real-life connections.

Confidentiality

The ethical duty to keep personal and sensitive information private unless consent to release it is given.

Accountability

The obligation of an individual or organization to account for its activities, accept responsibility for them, and disclose the results in a transparent manner.