________ Is the Place a Product Occupies in the Consumer's

question 43

Multiple Choice

________ is the place a product occupies in the consumer's mind relative to competitors' products.

• A)Product placement
• B)Product position
• C)Market segmentation
• D)Market targeting
• E)Product promotion

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Definitions:

Emotions

are complex psychological states that involve a subjective experience, a physiological response, and a behavioral or expressive response.

Personal Space

An individual's physical area surrounding them in which encroachment can feel uncomfortable or threatening.

Kinesis

A movement or activity of a cell or an organism in response to a stimulus, without direction toward or away from the source.

Intimate Space

Describes the physical space closely surrounding a person, which they consider personal and is reserved for close friends, family, or romantic partners.