The Image of a Product in the Minds of Consumers

question 17

True/False

The image of a product in the minds of consumers is called market segmentation.

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Definitions:

Ethical Behavior

Behavior demonstrating a willingness to treat others fairly and that shows one to be honest and trustworthy and that exhibits loyalty to company, associates, and the work for which one is responsible.

Treating Others Fairly

The act of interacting and making decisions in a way that is just, unbiased, and equitable towards all individuals.

Ethical Dilemma

A situation in which a person must choose between conflicting moral principles, making a decision that could have ethical ramifications.

Undesirable Elements

Refers to aspects or components within a context, environment, or system that are considered harmful, unwanted, or negative.