An Engineering Group Views and Organises Its Marketing Activities from the Viewpoint

question 122

Multiple Choice

An engineering group views and organises its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does the Group practice?

• A)consumer-oriented marketing
• B)societal marketing
• C)sense-of-mission marketing
• D)customer-value marketing
• E)innovative marketing

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Definitions:

Biological Mom

A term referring to a woman who has genetically contributed to the creation and birth of a child.

Adopted Sibling

An adopted sibling is a brother or sister who has become part of a family through the legal process of adoption, rather than by birth.

Emotionality

The quality or state of being emotional; the degree to which a person's behavior is influenced by emotions.

Agreeableness

A personality trait characterized by qualities of being kind, cooperative, and sympathetic toward others.