Examlex
Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.
Oedipus Complex
A Freudian concept in psychoanalytic theory involving a child's subconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.
Dual Parenting
A family structure involving two parents engaging cooperatively in the upbringing and care of their children.
Queer Theorists
Scholars who study issues relating to sexuality and gender identity, often challenging conventional understandings and norms.
LGBTQ Perspectives
The experiences, views, and issues pertinent to individuals who identify as lesbian, gay, bisexual, transgender, or queer.
Q2: Which generational segment includes large tween and
Q43: The _ consists of larger societal forces
Q87: Some direct marketers have been accused of
Q88: Each department in a company that carries
Q100: Database marketing requires minimal initial investment beyond
Q108: Marketing management cannot always control _ forces.
Q119: Kellogg's Nutri-Grain breakfast cereal is the major
Q125: Why are many companies using e-learning to
Q144: _ marketing entails interaction with known customers
Q145: The _ in the 70s and 80s