________ Marketing Entails Interaction with Known Customers and Others in the Marketing

question 5

Short Answer

________ marketing entails interaction with known customers and others in the marketing channel on a one-to-one basis,and often in real time,using electronic network tools and technologies.

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Definitions:

Alliance

A formal agreement or partnership between two or more parties to pursue a set of agreed upon objectives while remaining independent organizations.

Creative Heads

Leaders or executives in charge of fostering innovation and creativity within an organization.

Publishing Houses

Publishing Houses are companies or organizations dedicated to the production and distribution of books, magazines, and other literary or educational materials.

Influence Tactics

Techniques or strategies used to persuade or guide others' behaviors and attitudes in a desired direction.