A Marketing Analyst Is Checking the Firm's Customer Database for Patterns

question 92

Multiple Choice

A marketing analyst is checking the firm's customer database for patterns and trends among lapsed members of the company's loyalty program.Louis is engaging in ________.

• A)data imaging
• B)data mining
• C)data evaluation
• D)data segmentation
• E)data warehousing

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Definitions:

Friendship

Friendship is a personal relationship of mutual affection between people, characterized by trust, support, and a shared interest in each other's wellbeing.

William Damon

An American psychologist known for his work on moral development and the development of purpose during adolescence.

Dominance Hierarchy

A social organization in animal groups (including humans) where individuals are ranked according to their social power and access to resources.

Social Competence

The capacity to interact effectively with others, understanding social cues and responding appropriately in various social situations.