L'Oreal Australia Is the Major Sponsor of Australian Fashion Week

question 95

Multiple Choice

L'Oreal Australia is the major sponsor of Australian Fashion Week.L'Oreal also sponsors a marquee at the Melbourne Cup where women race-goers can indulge in complementary repairs to their hair and make-up on race day.These activities are examples of ________.

• A)public relations
• B)product publicity
• C)sales promotion
• D)lobbying
• E)advertising

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Definitions:

Buyer Behaviour

Refers to the actions and decision-making processes of consumers when purchasing goods and services.

Medical Insurance

A type of insurance coverage that pays for an insured individual's medical and surgical expenses.

Lifestyle

A way of living that reflects an individual's attitudes, values, and priorities.

Advertising Campaign

An advertising campaign is a series of coordinated promotional efforts over a period, designed to achieve specific goals such as increasing brand awareness or sales.