Which of the Following Is a NOT a Major Challenge

question 62

Multiple Choice

Which of the following is a NOT a major challenge for brands wishing to engage in online communities or social networks?

• A)The costs of participation are too high for most companies.
• B)Results of online participation are difficult to measure.
• C)Marketers have little control over online content.
• D)Users may resent the brand's intrusion into social dialogue.
• E)Users may post derogatory remarks or evaluations

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Definitions:

Preparedness

The state of being ready and able to deal with specific situations or emergencies.

Cognitive Development

The process by which one becomes an intelligent person.

William Perry

An American educator and psychologist known for his theory of intellectual and ethical development in college students.

Dualism

A philosophical concept that posits the existence of two fundamental principles, often contrasting, such as mind and body or good and evil.