A Company Can Unite Its Marketing and Sales Functions Through

question 14

Multiple Choice

A company can unite its marketing and sales functions through all of the following activities EXCEPT ________.

• A)assigning a telemarketer the task of visiting a customer
• B)arranging joint meetings to clarify all aspects of communication
• C)appointing a chief customer officer to oversee both departments
• D)having a salesperson preview ads and sales-promotion campaigns
• E)sending brand managers on sales calls with a salesperson

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Definitions:

Work Units

Small divisions or groups within an organization that focus on specific tasks or projects.

Contingency Planning

Planning that identifies alternative courses of action to take when things go wrong.

Trigger Points

Specific conditions or events that initiate a particular action, reaction, or series of events.

Contingency Planning

The process of preparing for unexpected events by developing strategies to minimize impacts and continue operations.