In Its Advertisements,Timex Promotes Its Affordable and Sturdy Watches

question 66

Multiple Choice

In its advertisements,Timex promotes its affordable and sturdy watches.Fossil emphasises style and fashion in its advertisements,while Rolex stresses luxury and status.These are all examples of ________ appeals.

• A)creative
• B)meaningful
• C)believable
• D)entertainment
• E)distinctive

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Definitions:

Consonant

A basic speech sound produced by obstructing the breath in the vocal tract, also refers to a letter representing such a sound.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, emotional reactions).

Inconsistent

Lacking regularity or uniformity in thought, action, or character.

Controlled

An experiment or situation where variables are manipulated or regulated deliberately to test causality or assess outcomes.