The Use of Short-Term Incentives to Encourage the Purchase or Sale

question 63

Multiple Choice

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.

• A) direct marketing
• B) sales promotion
• C) personal selling
• D) public relations
• E) publicity

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Definitions:

360-Degree Feedback

A performance appraisal system where employees receive confidential, anonymous feedback from the people who work around them.

Subordinates

Employees or team members who work under the guidance or supervision of a manager or superior in the organizational hierarchy.

Customers

Individuals or organizations that purchase goods or services from a business.

Performance Appraisals

A systematic evaluation process in which an employee's job performance and productivity are assessed by their supervisor.