The Elements of the Extended Marketing Mix Are the 4

question 37

True/False

The elements of the extended marketing mix are the 4 Ps plus people,process and physical evidence.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist who founded psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Unfulfilled Wishes

Desires or aspirations that have not been achieved or realized.

Latent Content

In psychoanalytic theory, the hidden psychological meaning of a dream, as opposed to what the dreamer actually experiences (manifest content).

Psychoanalytic Theory

A framework for understanding human behavior that emphasizes unconscious psychological processes.