Which of the Following Best Explains Why Consumers Have Greater

question 136

Multiple Choice

Which of the following best explains why consumers have greater power and control in today's marketplace?

• A)The production concept and competition have lowered prices.
• B)Implementation of the product concept has resulted in continually improving products.
• C)Customer-driving marketing creates products and services that meet customers' future needs.
• D)More companies are implementing societal marketing and weighing long-run costs and benefits.
• E)Through new communication technologies,customers have more access to information and more methods of sharing their opinions with other customers.

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Definitions:

Sample

A portion of a population selected for analysis or research, aimed to represent the larger group from which it is drawn.

Sociological Research

The systematic study of social behavior, norms, and institutions, often involving empirical investigation and analysis.

Collectivity

A term describing a group of individuals who share or are motivated by at least one common issue or interest, or work together to achieve a common objective.

Experimental Group

The group in an experiment that receives the treatment or the variable being tested.