To Study the Effect of Subliminal Advertising on Consumer Behavior

question 17

Short Answer

To study the effect of subliminal advertising on consumer behavior, participants were randomly assigned to either watch a movie with or without subliminal advertising. The group of participants that saw the movie without the ads is called _________________.

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Definitions:

Equality Norm

A principle that emphasizes equal rights and opportunities for all individuals in a society.

Empathy-Altruism Hypothesis

The proposition that empathetic concern for others leads to altruistic behavior, motivated by a genuine desire to improve another's welfare.

Altruistic Behavior

Actions driven by the desire to help others without expecting personal gain or benefit, often motivated by empathy and concern for others.

Empathetic

Refers to the ability to understand and share the feelings of another person from their perspective.