The Experiment by Braun, Ellis, and Loftus 2002) on the Effect

question 4

Multiple Choice

The experiment by Braun, Ellis, and Loftus 2002) on the effect of a Disney advertisement on memory for visiting a theme park was done between subjects because

• A) it would have taken too much time to run the same subjects in both conditions
• B) two condition experiments are always done between subjects
• C) if they experienced both conditions of the study they would no longer naive about the independent variable
• D) they were trying to rule out more than one alternative hypothesis

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Definitions:

Subjective Norm

An individual's perception of social pressure to perform or not perform a particular behavior, influenced by the beliefs about what important others think they should do.

Volitional Control

Refers to the ability to make wilful, conscious decisions or exert self-control over one's actions and reactions.

Attitude-Behavior Consistency

The extent to which individuals’ attitudes (beliefs and feelings) about an object predict their behavior towards that object.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.