Which of the Following Is Not One of the Dimensions

question 38

Multiple Choice

Which of the following is not one of the dimensions typically used when evaluating sales proposals?

• A) Reliability
• B) Assurance
• C) Resistance
• D) Empathy
• E) Tangibles

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Definitions:

Cue

A signal or prompt that induces a person to act or respond in a certain way, often used in behavior studies, marketing, and psychological contexts.

Response

The reaction or answer provided following a particular stimulus, inquiry, or situation.

Reinforcement

In the context of behavior, it is the process of encouraging or establishing a pattern of behavior through rewards or consequences.

Stimulus Discrimination

The ability of an individual to differentiate between similar stimuli and respond appropriately to each, often used in marketing to distinguish a brand from its competitors.