Which of the Following Statements About Service Quality and Market

question 14

Multiple Choice

Which of the following statements about service quality and market share is NOT true?

• A) When service is good, a company can charge more for its services than its competitors can and still maintain or even increase its market share
• B) The implementation of superior service yields higher-than-normal market share growth
• C) The relationship between service quality and market share is hard to discern because it happens over time
• D) Advertising that an organization offers service excellence without sufficient service quality to back it up will NOT increase market share
• E) Advertising that an organization offers service excellence without sufficient service quality to back it up will increase market share