If Given a Choice, a Service Company That Has Adopted

question 9

Multiple Choice

If given a choice, a service company that has adopted a customer retention strategy would prefer to use which of the following promotional tools?

• A) Word-of-mouth
• B) Personalized direct mail
• C) Network television advertising
• D) Publicity
• E) Advertising in prestige magazines

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Definitions:

Social Media Component

Elements or features within a social media platform, such as hashtags, likes, or direct messaging, that facilitate interaction and connectivity.

Listening Strategies

Techniques used to actively understand and analyze the conversations, sentiments, and trends of stakeholders on social media or other communication channels.

Networking Offline

The act of engaging and connecting with professional contacts in person rather than through digital means.

Personal Branding

The practice of marketing individuals and their careers as brands, emphasizing unique attributes.