Which of the Following Statements About Customer Perceptions of Service

question 3

Multiple Choice

Which of the following statements about customer perceptions of service and consumer purchase intentions are true?

• A) There is no relationship between customer perceptions of service and any consumer intentions
• B) While there is no relationship between customer perceptions of service and purchase intentions, there is a strong relationship between perceptions of superior service and increased word-of-mouth communications
• C) Researchers suspect there is a strong relationship between a customer perception of service and his or her intent to buy
• D) Customer perceptions of service affect consumer intentions in several positive ways-including the purchase intention
• E) Customer experiences-not perceptions-affect consumer behavioral intentions

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