Rangu Read in the Newspaper That He Could Receive a Free

question 57

Multiple Choice

Rangu read in the newspaper that he could receive a free month's cable television service if he would agree to use the service for three years. The ad had no other stated restrictions and appeared to apply to the entire county in which Jackson lived. When Rangu went by the cable television office, the salesperson there told Rangu that his area of the community was not eligible for the free month offer. If he wanted cable, he had to pay $400 to have the cable service brought to his house. Rangu experienced a problem with:

• A) Under-promising and over-delivering
• B) Marketing communications that were not integrated
• C) A lack of interactive marketing communications
• D) Poor vertical communications
• E) Ignorance of the services marketing mix

---

Definitions:

Foreclosure Action

A legal process by which a lender seeks to recover the balance of a loan from a borrower who has stopped making payments.

Right of Action

The legal right to sue or pursue litigation in order to enforce or defend a right or claim.

Equity of Redemption

The right of a mortgagor to redeem their property once the debt secured by the mortgage is fully paid.

Foreclosure Proceedings

Legal processes initiated by lenders to seize and sell property when borrowers fail to repay their mortgage loans.