Vernon Has a Used Nordic Track He Wants to Sell

question 51

Multiple Choice

Vernon has a used Nordic Track he wants to sell.He has been told to take it to Play It Again Sports.The retail outlet buys used athletic equipment and resells it.Vernon took his Nordic Track to a store near his house and was given $60 for the machine.Later he learned that other Play It Again Sports stores would have paid him at least $100 for the exercise machine and as much as $120.Vernon's dissatisfaction with Play It Again Sports is the result of:

• A) Inadequate management of service promises
• B) Over-promising in advertising and personal selling
• C) Inadequate customer education
• D) Inadequate management of customer perceptions
• E) Differences in policies and procedures across distribution outlets

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Definitions:

Metacarpal

Bones within the hand that extend from the wrist to the base of the fingers.

Femur

The longest and strongest bone in the human body, extending from the hip to the knee.

Sternum

is the long flat bone located in the center of the chest, connecting the rib bones and serving as a support for the upper body.

Vertebra

One of the individual bones that stack to form the vertebral column (spine), providing structural support and housing spinal cord pathways.